Localization Efficiency Framework

Track: Global Business | GB3 |
Wednesday, January 27, 2021, 11:30am – 12:00pm
Held in: Stream 1
Marco Angiuoni - VMware 
Erji Wang - VMware

How can you measure the efficiency of your software localization strategy when it comes to return on investment (ROI)? The Localization Efficiency Framework aims to answer this question by benchmarking the performance of individual locales for a specific product line. The framework analyzes multiple data points and applies a formula to derive a unique value that translates to an accurate language ranking system, harnessing the power of high-volume data to guide your localization strategy. ​

Takeaways: Attendees will learn how to combine volume data into a streamlined ranking system; that language support as an informed decision can lead to revenue boost in specific markets; and how to benchmark supported languages for an existing product line in order to adapt to evolving market requirements.