Localization for Startups
Track: Preconference | P11 |
Wednesday, June 8, 2016, 1:30pm – 5:00pm
Held in: Wicklow Meeting Room 2
Presenters:
Daniel Goldschmidt - LocWorld
Gráinne Maycock - Acolad
Brian McConnell - Notion
Daniel McGowan - FireEye
Oleksandr Pysaryuk - GitLab
Martin Schneekloth - RippleWorx
In this session we will focus on localization in the context of any small, fast-growing startup-like company that is just entering or planning to expand further into new local markets. Participants will learn about things a startup needs to do early to prepare its product for global users. The following subjects will be covered:
- Introduction into the world of startups (incubators, pitches, venture capital, growth, exit and so on)
- Making a decision to localize and winning executive support
- Setting up a localization function in a startup company
- The importance of international product management
- Using localization tools for user interface/user experience
- “Hacking” localization with recruiting
- Localizing for local market
