Localization for Startups
Track: Preconference | P11 |
Wednesday, June 8, 2016, 1:30pm – 5:00pm
Held in: Wicklow Meeting Room 2
Presenters:
Daniel Goldschmidt - Localization World, Ltd. 
Gráinne Maycock - Sajan Inc. 
Brian McConnell - Medium 
Daniel McGowan - FireEye 
Oleksandr Pysaryuk - Achievers 
Martin Schneekloth - Haufe Inc.

In this session we will focus on localization in the context of any small, fast-growing startup-like company that is just entering or planning to expand further into new local markets. Participants will learn about things a startup needs to do early to prepare its product for global users. The following subjects will be covered:

  • Introduction into the world of startups (incubators, pitches, venture capital, growth, exit and so on)
  • Making a decision to localize and winning executive support
  • Setting up a localization function in a startup company
  • The importance of international product management
  • Using localization tools for user interface/user experience
  • “Hacking” localization with recruiting
  • Localizing for local market