Localization in Revenue


Track: Inside Track | IN6 |   Everyone | MICRO TALK |
Wednesday, July 29, 2020, 3:00pm – 3:45pm
Held in: Stream 1
Presenter:
Phil Mirmov - Tinder

For client companies that offer subscription services, it is crucial to consider the importance of localizing paywalls/call-to-action environments to reflect cultural spending preferences.

Takeaways: Attendees will learn that customers are in a vulnerable place when spending money on your product — it is important to consider what culturally-relevant and appropriate verbiage earns their trust when presented with a value proposition.