Designing for Accessibility: Compliance, Creative Challenge or Opportunity to Achieve Superior User Experience?

Track: Global Business | GB5 |
Wednesday, January 27, 2021, 1:30pm – 2:00pm
Held in: Stream 1
Sabina Jasinska - StoneShot 
Linda Russheim - HT Financial Marketing

With one in four adults living with disability, designing websites for accessibility and diversity should hardly be considered a chore or just a compliance task. It’s an opportunity, both economic and creative to achieve greatness in design. On the other hand, by ignoring the accessibility needs of your audience, you will inevitably lower your page views, limit your website statistics, narrow (if not isolate) your target audience and eventually decrease revenue. In this session, we will discuss examples of companies that went beyond complying with the US and UK accessibility laws by achieving superior user experience. Through studying and removing the issues that make interactions impossible for someone with a disability, we boost usability for everyone. Insights gained by addressing accessibility concerns can result in products that are more delightful for all.

Takeaways:  Attendees will get an overview of accessibility requirements (508 compliance in the US and Public Sector Accessibility Regulation 2018 in the UK); hear examples of accessible websites and superior designs; and understand the opportunity for the localization industry from a content creation and design perspective.