Localization Is Dead – Long Live Language Experience! When Our Discipline Grows Up and Becomes Something Else Entirely

Track: Global Business | GB3 |
Thursday, June 6, 2024, 3:30pm – 4:15pm
Held in: Herbert room
Rucha L. Sheth - Nimdzi Insights 
Giulia Tarditi - Revolut
Host: Ulrich Henes

This is a case study of the rebrand and repurpose at a large international SaaS company of the localization function into a language experience function, with the help of a bespoke consultancy partner.


Attendees will learn how a data-led maturity assessment and a made-to-measure partnership led to a compelling success story where seamless execution and a strong vision of what localization could be if only it spread its wings and managed to position language experience at the very top of a company’s go-to-market strategy. They will walk away with the idea of a road map to position their own localization program as a language experience function.