Localization for Startups: Introduction

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We are monitoring the COVID-19 situation with concern for the well-being of all our LocWorld network. We plan to hold LocWorld42 Berlin and hope to see you there. Should your conference plans be impacted by travel restrictions, illness or health concerns, please rest assured that your registration fee will be fully refunded.
Localization for Startups: Introduction
Track: Preconference | P06 |
Wednesday, October 26, 2016, 9:00am – 12:30pm
Held in: Fontaine C
Daniel Goldschmidt - LocWorld 
Danielle Geraldine Marcos - Tableau Software 
Gráinne Maycock - Sajan Inc. 
Brian McConnell 
Aiden Parker - Wattpad 
Oleksandr Pysaryuk - Ceridian

In this session we will focus on localization in the context of any small, fast-growing start-up-like company that is just entering or planning to expand further into new local markets. Participants will learn about things a start-up needs to do early to prepare its product for global users. The following subjects will be covered:

• Introduction into the world of start-ups (incubators, pitches, venture capital, growth, exit and so on)
• Making a decision to localize and winning executive support
• Setting up a localization function in a start-up company
• The importance of international product management
• Using localization tools for user interface/user experience
• “Hacking” localization with recruiting
• Localizing for local market