The consumer world is getting smaller and there are no restrictions when selling to global customers. Companies communicate with their customers regardless of geographical location, time of day and languages used. For companies not localizing their products, or new companies that never needed to translate before, factoring localization into budgets is a necessary and daunting prospect. There is no end to options available, as language vendors sell diverse products and services to suit different needs and goals. In this presentation, we will discuss what companies should consider before introducing a localization strategy into the company and settling on language vendors.
Takeaways: How to select and evaluate technology vendors and language service providers; how to identify the best tools for each project; and how to measure localization return on investment.