Localizing Content for Global Employees

Track: Content Management | CM4 |
Thursday, June 7, 2018, 4:15pm – 5:00pm
Held in: Warsaw Hall 3
Presenter:
Ray Walsh - DXC Technology
Host: Paul Perrotta

Most global companies see localization for employees as too complex and too expensive, so they simply declare their corporate language as English. At the same time, researchers say employee engagement is at all-time lows, so the all-employee email and global intranet articles are working less effectively than ever. If you produce content, it’s likely that on some level you’re promising something to the market, and to fulfill that promise you need employee support. In other words, we need them to know something but they don’t read our channels. How to break through this impasse? In this session we’ll look at why employee buy-in is so important, how employee communications typically work and easy and not-so-easy steps we can take to enable better localization for our own employees.

Takeaways: Attendees will learn why global employees are important stakeholders in their content, how to think beyond all-employee emails and how employee communication functions can help everyone.