Localizing Customer Journeys to Scale Your Business
Track: Content Management | CM11 |
Thursday, June 10, 2021, 1:00pm – 1:45pm
Held in: Jujama 3
Akash Dubey - iManage LLC
As content leaders, it’s essential to understand what a company needs to grow and scale its business. To develop an intimate understanding of content needs, we need to keenly observe the customers’ journeys. In this session, attendees will learn how to map persona-focused customer journeys and identify the content requirements at various stages. We will discuss best practices for localizing journeys to enable organizations to push boundaries by scaling business in different geographies.