Localizing Episode Titles for Netflix TV Shows: Creative and Technical Challenges

Track: Advanced Localization Management | AL2 |
Thursday, November 2, 2017, 1:30pm – 2:15pm
Held in: Mission City Ballroom 5
Katell Jentreau - Netflix 
Rachel Melo-Walther - Netflix
Host: Bill Rivers

What do Hyde Park Corner, The Farting Sex Tourist and The Upside Down have in common? They are all names of episodes from hit Netflix TV shows enjoyed by millions around the world. Learn about the challenges of localizing thousands of episode titles into 25 languages, in a very short time frame, and delivering them to a diverse global audience.

Takeaways: The audience will learn about how artful localization and home-grown technology can be combined to overcome challenges which go hand in hand with very fast international growth.