Localizing Netflix for Japanese Kids: Unique Challenges and Solutions

Track: Advanced Localization Management | G2 |
Wednesday, April 4, 2018, 1:45pm – 2:30pm
Held in: G
Presenters:
Katell Jentreau - Expedia Group 
Yuka Ogasawara - Netflix
Host: Phanitanan Sanitprachakorn

Localization for several languages is challenging enough, but when it comes to kids’ content, it gets even harder. In this session, we introduce the unique challenges of localizing for Japanese kids, brought to light by qualitative research, and how we tackled them to provide the best user experience for a user category that encompasses widely different ages and tastes.

Takeaways: Attendees will hear the unique challenges in Japanese localization due to the complicated writing system and how to improve localization quality through qualitative research.