AI Usage to AI Value Creation – IBM’s Journey of Leveraging Smartling & AI

Track: Multilingual AI | AI6 |   Intermediate |
Wednesday, October 30, 2024, 12:00pm – 12:30pm
Held in: Steinbeck 3
Presenters:
Denisa Despa - IBM 
Tim Kirby - Smartling
Host: Ulrich Henes

The presentation will discuss IBM marketing’s localization journey with Smartling, from onboarding to the switch from full human translation to AI-powered Human Translation, and the results that were seen (cost, quality & speed data).

Takeaways

Participants will understand how AI was implemented successfully to achieve cost, quality and time to market goals.