Igniting Fandom through AI at Amazon Music

Track: Advanced Localization Management | AL6 |   Everyone |
Wednesday, October 30, 2024, 12:00pm – 12:30pm
Held in: Serra 2
Presenters:
Rimi Endo - Centific 
Sara Bellver Mares - Amazon Music 
Marisabel Wendler - Amazon Music
Host: Donna Parrish

At Amazon Music we have successfully built AI-infused localization solutions that have allowed us to scale the generation of engaging content for our global music fans. In this presentation, we will share our use-cases that highlight our leveraging of AI to enhance the localization and terminology processes for music fans worldwide. We will provide information on how we developed these features, and the results. We will also cover the challenges we faced, the solutions we implemented, and the improvements we achieved.

Takeaways

Why and how we got started with AI: Areas of application selected, preliminary steps. AI-Infused Content and Processes: features/campaigns used & workflows we put in place for them. The impact of AI: success criteria (quality, cost, time). AI Implementation Experience: Challenges, learnings, and solutions. Looking ahead: what’s next for us with AI.