Global Marketing in the AI Era: Tips, Tools, and Best Practices


Track: Keynote | K2A: A Number of Keynotes |
Wednesday, October 30, 2024, 10:15am – 11:15am
Held in: Serra 2
Presenters:
Andy Andersen - Brave 
Katell Jentreau - Expedia Group 
Jordan Koene - Previsible
Moderator: Eli Schwartz
Synopsis
As artificial intelligence reshapes the marketing landscape with both challenges and opportunities for professionals responsible for localization. This session explores how AI is transforming global marketing strategies and the critical role of localization in this evolving field.
We’ll dive into:
  • AI-driven personalization across languages and cultures
  • Balancing automation with cultural nuance in multilingual campaigns
  • Ethical considerations in AI-powered localized marketing
  • Case studies of successful AI integration in global marketing efforts