A Brave New Localization Strategy in the AI World: A Blueprint to Avoid Extinction

Track: Advanced Localization Management | AL8 |   Everyone |
Wednesday, October 30, 2024, 2:30pm – 3:15pm
Held in: Serra 2
Presenters:
Francesca Di Marco - Pinterest 
Celine Halpert - Canva 
Jean-François Vanreusel - Adobe
Moderator: Gabriel Karandyšovský

AI is changing the meaning of localization strategy and operations. Onboarding AI into the program is a question of survival. You have heard variations of the question: “Have you tried this for translation?” As an industry, we’ve made great progress connecting localization with growth. But how do you plan for the future now that AI is moving the goalposts? With AI today in flux and everyone exploring its possibilities, where do you start? How to lay the groundwork for a future where AI augments localization? How do you stay relevant? In this panel, industry leaders will outline a blueprint for localization programs to start crafting a strategy with AI at the heart.

Takeaways

Learn to formulate a vision for AI in localization: Define the building blocks, the desired outcome, and the actions to realize it; Learn to separate AI fact from fiction: Define what is actionable today vs. what you can shelve for the future; Sell your vision to the executive ladder: Tactics on gaining momentum, securing backing, and focusing on what’s important—getting busy testing and implementing the tech