Navigate Changes and Build Brand Trust Globally in the Crypto World

Track: Global Business | GB3 |   Everyone |
Tuesday, October 29, 2024, 3:00pm – 3:45pm
Held in: Steinbeck 2
Presenters:
Benzhen Hu - OKX 
Linn Hu - OKX 
Serene Wang - OKX
Host: Oleksandr Pysaryuk

As a cryptocurrency exchange, navigating global markets amidst evolving regulatory landscapes presents unique challenges. We will outline our approach to developing a globalization program capable of adapting to regulatory changes, tailoring to local market nuances, and fostering brand trust. Our presentation will focus on three key aspects: strategic team alignment and securing buy-in from leadership, crafting an AI-driven content strategy that resonates with our product identity and cultivates trust among users, and establishing an internationalization infrastructure to ensure compliance and meet the diverse needs of local markets.

Takeaways

How to think outside of the localization box and gain visibility; How to define and develop practical AI driven solutions; How to build programs that can truly enable your company’s globalization strategy