Ready, Set, Globalize: Building Core Competencies from the Ground Up
Track: Core Competencies | CC8 | Intermediate |
Wednesday, October 30, 2024, 2:30pm – 3:15pm
Held in: Steinbeck 2
Presenters:
Carrie Fischer - Subway
Lucio Gutierrez
Moderator: Iti Sahai
A comprehensive guide for companies venturing into localization. By assembling a cross-functional team comprising operations, product, and engineering, companies can ensure a robust foundation for successful global expansion. Operations oversee project management, product focuses on user experience, and engineering handles technical aspects, ensuring seamless execution. This collaborative approach fosters efficient communication, streamlines processes, and maintains quality across markets. Join us to learn how to establish the right resources and strategies to navigate the complexities of localization and embark confidently on your global journey.
Takeaways
Strategic Team Alignment: Ensure all departments, including operations, product, and engineering, are aligned with the overarching localization goals and objectives to streamline processes and maximize efficiency; Approach to Localization: Embrace a holistic approach that combines linguistic expertise, technical proficiency, and cultural understanding to deliver high-quality localized content that resonates with target audiences across diverse markets; Continuous Improvement: Foster a culture of continuous improvement by regularly evaluating localization processes, soliciting feedback from stakeholders, and implementing iterative enhancements to optimize performance and drive long-term success in global markets