Advancing the Role of Localization in the Age of AI

Track: Sponsored Session | SS7B |
Wednesday, October 30, 2024, 1:30pm – 2:10pm
Held in: Steinbeck 3
SPONSORED BY: Phrase

In this panel discussion, leading localization experts (to be announced soon) will share their journeys of transforming localization from a small, often overlooked function to a central part of organizational growth. Drawing on their experience of expanding from a team of one to fully resourced departments, these leaders will highlight the strategic decisions and pivotal moments that contributed to their success.

Takeaways

• Proving Localization as a Revenue Driver: Learn how experimentation and ROI analytics can demonstrate the direct financial impact of localization.
• Localization’s Growing Importance: Discover how to position localization as a tool to connect customers globally and create seamless experiences across markets.
• The Power of AI and Human Expertise: Explore how AI and machine translation, when combined with human insight, can scale effectively alongside growing teams.

This session will provide actionable strategies for driving localization forward within your organization.