Beyond the hype: A pragmatic approach to AI translation

Track: Sponsored Session | SS7C |
Wednesday, October 30, 2024, 1:30pm – 2:10pm
Held in: Steinbeck 2
Presenter:
Andrew Thomas - RWS
SPONSORED BY: RWS

This session will convey how the C-suite is currently thinking about AI, ranging from suspicion to investment – knowing we now must prove its value. We will look to the future and address the industry approach to localization, illustrating the need to expand beyond traditional translation services to offer comprehensive, purposeful solutions that leverage AI smartly, ensuring customers have a trusted partner to solve rapidly changing business challenges.

We will provide insights into how Genuine Intelligence™ integrates humans and machines to evolve traditional translation to enhance accuracy and reliability, ensuring robust and trustworthy AI-driven global content.