Mastering Strategic Stakeholder Education for Effective Localization


Track: Global Business | GB4 |   Everyone |
Tuesday, October 29, 2024, 4:15pm – 5:00pm
Held in: Steinbeck 2
Presenters:
Junjun Cao 
Karina Drosenos - Salesforce.com 
Yelena Proskurin - LocStep
Moderator: Linh Nguyen

Join us to master the craft of bringing stakeholders together for successful global reach. This session offers a practical roadmap for both localization managers and vendors to navigate the complex world of educating stakeholders on the importance of globalization. We’ll break down the myths and share clear, actionable strategies to align stakeholder expectations, improve collaboration, and drive market success. Through real-world examples and expert insights, we’ll demonstrate how strategic communication and education can turn localization into a competitive edge for sophisticated buyers, empower new managers with the tools for effective team and project management, and guide vendors towards delivering culturally resonant content.

Takeaways

Learn how to debunk common localization myths and set realistic expectations among all stakeholders, ensuring that projects are both culturally and contextually appropriate; Gain actionable strategies for fostering collaborative relationships between buyers, localization managers, and vendors to streamline the localization process; Acquire specific techniques for utilizing feedback effectively and incorporating a strategic schedule for localization rollouts, maximizing efficiency and market impact.