GTB4 – Global Strategy Playbook Workshop
Track: Global Toolbox | GTB4 | Everyone |
Tuesday, June 3, 2025, 1:30pm – 4:00pm
Presenter:
Karen Combe - Localization Institute
Have you wondered how to convince your management that your globalization or localization function contributes strategic value to the company? Maybe you’re a localization manager on the buyer side, executing more and more productively as you adopt better tools and processes. But still, you’re seen as a mere service in your organization, rather than as a strategic partner? How can you change that perception? Well, there’s a (free) book on the subject, written by a group of successful industry managers, directors, and vice presidents who have met and overcome this challenge.
We are offering a workshop with several of the authors to discuss key topics from the book.
- What does it mean to adopt a strategic approach to localization?
- We’re all supposed to be data driven now. But what data? How to get it? How to analyze it and develop appropriate plans?
- Technology continues to evolve at what sometimes seems an alarming pace. You may need a structure to help you evaluate the many possibilities.
- We have multiple stakeholders at different levels of importance and influence. How should we categorize and act on those relationships?
Attendees from both the buyer and provider sides of the industry are welcome, since the lessons from the playbook are relevant to anyone managing the many facets of localization.
