Machine Translation for Games: Shaping the Future of the Industry


Track: Automation | AU4 |   Advanced |
This session will not be available for viewing after the conference.
Wednesday, July 29, 2020, 1:30pm – 2:00pm
Held in: Stream 2
Presenter:
Cristina Anselmi - Electronic Arts

Machine translation (MT) has proven to work well in many fields, but the gaming industry is still very prudent when it comes to this technology, due to the creative component connected to it. In this presentation we will show why the moment to start investigating and implementing MT for game localization is now. We will explore which outcome you can expect in terms of quality and efficiency without forgetting the challenges to face and how to overcome them, by presenting the results achieved by Electronic Arts after one year of MT. We will put a special focus on how to prepare the teams and the stakeholders to face this big change and which are the technical aspects to keep in mind before diving into it.

Takeaways: Client-side attendees: for those who don’t use MT, it will be useful to know where to start and how to best prepare the environment and the team for this change. For those who use it already, they will have more insights on how this is done in the gaming industry and see if there are some methods that could be useful for their workflow as well. Vendor-side attendees will gain more insights on the reasons the client implements MT even for more creative content (which is not only to save money), what is the process for it and which steps are taken to ensure that decent quality is sent out for post editing (and not just anything coming from any MT system) as well as insights on how to best collaborate to achieve good results together.