Make Commerce Better for Everyone, Everywhere

Track: Global Web | GW2 |   Everyone |
Wednesday, June 12, 2019, 1:30pm – 2:15pm
Held in: Room F1-4
Presenter:
Melanie Clarke - Shopify
Host: Gábor Bessenyei

In 2018, one company went from an English-only platform to supporting six languages. This included translating and starting to create a localized support experience for customers in their online Help Center. In this session, we will share how they tackled the massive challenge of translating their online Help platform in a very short period of time by migrating to a new technical infrastructure, developing new English-style guidelines and uncovering opportunities to test the impact of localized content. We will also discuss how they continue to ensure customer success on their platform by creating, translating and displaying carefully crafted videos and technical documentation in the Help Center.

Takeaways: Attendees will learn the importance of localized content in a support environment, and how to overcome the challenge of pivoting from a highly successful English-only platform to a multilingual environment and the importance of localized content in a support environment.