Managing Content Evolution in the Global Travel Industry

Track: Advanced Localization Management | AL6 |
Friday, June 5, 2015, 10:30am – 11:15am
Held in: Saal Berlin
Anne-Cécile Dousson-Lhéritier - Amazon 
Patricia Gómez Jurado - King 
Tommaso Rossi - Expedia Group
Host: Dave Ruane

The travel industry is dynamic, competitive and evolving at a relentless pace. Traditional online travel agencies (OTAs) are being challenged by multimodal, META and hotel/airline organizations themselves. In order to stay current and competitive, the OTA’s content must be engaging, emotional, fresh, targeted, focused on delivering an outcome and also delivered across multiple platforms. This presents a great opportunity for the localization team to provide the business with a variety of methodologies and processes designed to achieve tailored outcomes, at scale, and in a time-compressed environment. Understand how OTAs and their partners work together to implement what their business needs.