Managing a Global Site — Content Creation to Delivering in Global Markets

Track: Global Business | GB1 |
Thursday, October 27, 2016, 9:00am – 9:45am
Held in: Fontaine EF
Anubhav Jain - Adobe
Host: Jonathan Bowring

Creating or expanding a global web presence is a complex process. Common challenges we face are content creation for global audiences and building world-ready platforms and agile processes. In this session, we will take a deep dive into the Adobe Learn and Support website, which hosts about 400,000 articles across 64+ regions.We will share best practices and governance models for determining centralized authoring needs, empowering regions to localize content, analytics driven translation (machine to human translation) and shipping frequently translated English updates to all regions instantaneously. We will experience a state-of-the-art global customer experience site.