Globalization Strategies — Managing Content for Tech and Ecommerce

Track: Core Competencies | CC8 |   Everyone |
Thursday, June 13, 2019, 10:15pm – 11:15pm
Held in: Room F1-4
Mara Ferreira Martins - Microsoft 
Gabriela Jungblut - Shopify 
Hilary Normanha - ASICS Digital, Inc. 
Gaya Saghatelyan - HubSpot, Inc.
Moderator: Kathrin Bussmann

Panelists from several companies will discuss how their teams manage the localization of multiple content types. They will explore tools, best practices, workflows and roadblocks within their content localization strategies.

Takeaways: Attendees will learn about approaches to managing different content types and strategies for optimizing the customer experience.