Maximizing Global Revenue: A Playbook for Localization Success

Track: Global Business | GB1 |
Thursday, June 6, 2024, 1:30pm – 2:00pm
Held in: Herbert room
Kevin O’Donnell
Host: Esther Curiel

How can your localization strategy accelerate user and revenue growth? Move beyond KPIs and metrics that are entirely focused on cost efficiency and throughput toward measures of revenue, user growth, and customer satisfaction. Learn how to leverage your unique position and knowledge to influence company strategy, deliver better international customer experiences, and make a bigger impact across your organization.


Attendees will gain an understanding of how to up-level their localization strategy to align it with company strategy and become a driver of user and revenue growth. This session will include an action plan for how to influence senior leaders and reposition localization as a strategic growth driver in your organization.