Media Localization: How to Make Your Audiovisual Content Speak to Diverse Audiences Across the Globe

Track: Global Toolbox | GTB5 |
Monday, July 11, 2022, 1:00am – 4:30am
Agnieszka Szarkowska - University of Warsaw / AVT Masterclass

Media localization is key to reaching diverse audiences on a global scale. This session is designed for localization leaders, audiovisual content owners, project managers, and public relations and marketing specialists. In this session, we will provide insights into different types of media localization (dubbing, subtitling, and voiceover) and access services (closed captioning, sign language interpreting, and audio description). Participants can expect to come away with an understanding of the importance of quality media localization to reach diverse audiences across the globe. They will get to know how to select an appropriate type of media localization for the audiovisual content at their organization. They will also hear about leading language service providers and the latest AI solutions used to automate and facilitate media localization workflows. This session also covers best practices in media localization and various aspects of quality assurance, including style guides and quality control such as linguistic and technical checks. Finally, participants will also learn how access services can contribute to increasing SEO and how media access can promote their image as a company who cares about communicating with people around the world.

Takeaways: Attendees will get a practical understanding of the different types of media localization and access services as well as their key characteristics and quality indicators; insights into how to make audiovisual content organization accessible to diverse populations; and a sample subtitling style guide and a best practices checklist ready to implement in their organization.

This session will be held at:
bbw Akademie für Betriebswirtschaftliche
Weiterbildung GmbH
Am Schillertheater 2 | 10625 Berlin

Fees for this half-day session are €400