Media Localization Workshop

Track: Global Toolbox | GTB3 |
Wednesday, June 5, 2024, 9:00am – 12:30pm

In today’s landscape, nearly every company creates audiovisual content, from educational materials and training videos to social media clips. But how can you ensure this content connects with audiences worldwide? This session will introduce you to the main types of media localization: subtitling, dubbing, and voice-over, as well as two main access services: captioning (aka subtitling for the deaf and hard of hearing) and audio description. Designed for localization leaders, content owners, project managers, PR and marketing specialists, this workshop offers comprehensive insights into different types of media localization and access services. Participants will gain an understanding of the importance of quality media localization to reach diverse audiences across the globe. They will get to know how to select an appropriate type of media localization for the audiovisual content at their organisation. Participants will also learn how access services can boost SEO and enhance a company’s image as one that prioritizes global communication for various viewer demographics.