Millennials in Localization — How Generation Y Approaches Going Global
Track: Global Business | GB7 |
Friday, June 10, 2016, 2:15pm – 3:00pm
Held in: EcoCem Meeting Room
Presenters:
Orla Creaven - AdRoll 
Karina Ward-Topp - Nitro Software, Inc. 
Ace Yamaguchi - Dropbox
Moderator: Gráinne Maycock

Millennials are described as continuous learners, collaborators, achievement-oriented, socially conscious and highly educated. Additionally, they are often described as craving more meaning, wishing to solve world problems and being passionate about technology. In recent statistics 64% say it’s a priority for them to make the world a better and more connected place, 88% prefer a collaborative work culture rather than a competitive one and 74% want flexible work schedules. But what do these values mean for millennial-led companies in their approach to going global? Join us for a panel discussion with AdRoll, Nitro and Dropbox/Twitter to learn more about what matters to them in their globalization journey and why.

Takeaways: Attendees will learn more about the values and needs of millennial-driven companies and what matters to them in their globalization journey and why; their market goals, end user needs and what matters in their relationship with their localization partners.