Mind The Gap: Leveraging Quality Assurance to Optimize Content Localization

Track: Inside Track | IN9 |   Everyone |
Wednesday, July 13, 2022, 6:15am – 7:00am
Held in: Tiergarten
Priscila Mottola - KnowBe4 
Karina Zidan - KnowBe4
Host: Esther Curiel

Localized content can only reach full effectiveness if the original content is created with localization in mind. Content internationalization, however, is often a fragmented endeavor that misses the mark. An in-house localization quality assurance (QA) operation that is strategically placed within the organization is a perfect candidate to remedy this. Their unique exposure to the localized product is an untapped resource that — as we have discovered — can be leveraged to optimize localization beyond linguistic quality. We will showcase the unconventional scope of an in-house QA that has further enabled localization to become an intrinsic part of content creation.

Takeaways: Attendees will leave with a different appreciation for what in-house QA can do to optimize original content creation while avoiding the pitfalls of conventional internationalization practices.