Mullets and Localization KPIs: The Need for Evolution

Track: Advanced Localization Management | AL13 |
Thursday, January 28, 2021, 1:00pm – 1:30pm
Held in: Auditorium
Theresa Heim-Stohler - Nike 
Loy Searle 
Jodi Shimp - Crown Equipment
Moderator: Yves Lang

Similar to the fashionable mullet hairstyles of the ’80s, it is time to rethink meaningful key performance indicators (KPIs) for global content, including localization. Standard KPIs tend to focus on money, time and quality. Most of the time, these are reported after the fact. Effective KPIs should provide an opportunity to ‘move the needle’ and enable transformation. How can we improve outcomes that are more data-driven? In this session we will challenge and suggest thought-provoking ideas to benchmark the performance of current content and explore data points that align with customer experience and desired business outcomes.

Takeaways: Attendees will learn to consider KPIs to help ensure future content performance; how to better align content and customer experience; and discuss KPIs that get senior leadership attention.