Nailing Global Communication with MT

Track: Multilingual AI | TA2 |   Beginner |
Wednesday, June 7, 2023, 9:45am – 10:15am
Held in: Live 4-5
Brona Nilsson - IKEA Retail (Ingka Group)
Host: Anne-Marie Colliander Lind

IKEA has adapted open-source machine translation (MT) models to create a system for internal use with a unique focus on tone of voice. This project has had a meaningful impact on their business, allowing them to effectively communicate with coworkers in different languages and reach a wider audience. They are excited to share their approach and insights and hope to inspire other companies to consider similar projects that focus on maintaining a unique tone of voice in their translations.

Takeaways: Attendees will learn about the company’s approach to adapting open source pretrained transformer models to create an MT system with a unique focus on tone of voice; gain insights into the impact that MT can have on a business, including the ability to facilitate communication within the organization; and learn about using a home-grown MT to compare results against those of commercial suppliers.