Navigating the Regulated Landscape: How the Medical Industry Adapts to New Technology


Track: Advanced Localization Management | AL6 |   Everyone |
Thursday, June 5, 2025, 11:30am – 12:00pm
Held in: Live 1
Presenters:
Christos Makropoulos 
Carlos Soriano
Moderator: Marjolein Berends

Most large companies have processes and rules about what they can and can’t do, but none more so than in the highly regulated medical industry – so what do you do when you want to try the latest, cutting-edge technology? In this panel discussion, we’ll hear from localization leaders at AstraZeneca and ICON to understand how they navigate this challenge. We’ll get insights on how they decide which models to try, how to estimate ROI and how to minimize delays whilst seeking impactful ROI for the business.

Key Takeaways:

  • Best practices concerning due diligence for new AI models and providers
  • Learn how the pharmaceutical & medical industry is facing the challenges of establishing ROI when there are so many steps to take before using the latest technologies
  • Insights on how this new technology is potentially able to solve problems that go beyond linguistic tasks
  • Impacts to the localization process