Not If, but When: Taking the Leap into MT

Track: Sponsored Session | SS4D |
Wednesday, November 2, 2022, 5:15pm – 5:55pm
Held in: Pine/Cedar
Jeff Beatty - The Walt Disney Company 
Rolf Hecken - Translation Bureau of Canada 
Konstantin Savenkov - Intento

The machine translation (MT) tipping point has clearly been reached, initiating a change to the dominant localization industry paradigm. So what’s holding many enterprises back from embracing MT? Fear of change is very real and there are hard conversations to be had as you take control of your MT program.  It’s time to brace yourself and, “take the leap.” In this session, we will focus on the industry shift toward MT, particularly on why it’s hard to embrace change, and the success that often follows when you do.