Outside the Comfort Zone: The Role of Localization in Social Media Marketing

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We are monitoring the COVID-19 situation with concern for the well-being of all our LocWorld network. We plan to hold LocWorld42 Berlin and hope to see you there. Should your conference plans be impacted by travel restrictions, illness or health concerns, please rest assured that your registration fee will be fully refunded.
Outside the Comfort Zone: The Role of Localization in Social Media Marketing
Track: Global Business | GB2 |
Thursday, October 27, 2016, 1:30pm – 2:15pm
Held in: Fontaine EF
Presenters:
Patrick Nunes - Rotary International 
Calvin Scharffs - Lingotek 
Loy Searle - Global Guild
Moderator: John Freeston

The past few years have seen a concurrence between localization and the marketing professions as companies seek to engage their prospects and clients at a global scale. The industry is still adapting and has responded with new services like transcreation, multilingual search engine optimization and source content creation. But new strategies and evolving requirements from marketing teams (lead generation and prospecting in local markets, influencer marketing and so on) challenge our traditional processes and resourcing models. This panel of professionals will look at the grey space between marketing and localization with particular focus on social media marketing and best practices for collaboration.