Outside the Comfort Zone: The Role of Localization in Social Media Marketing

Track: Global Business | GB2 |
Thursday, October 27, 2016, 1:30pm – 2:15pm
Held in: Fontaine EF
Patrick Nunes - Rotary International 
Calvin Scharffs - Lingotek 
Loy Searle - Workday
Moderator: John Freeston

The past few years have seen a concurrence between localization and the marketing professions as companies seek to engage their prospects and clients at a global scale. The industry is still adapting and has responded with new services like transcreation, multilingual search engine optimization and source content creation. But new strategies and evolving requirements from marketing teams (lead generation and prospecting in local markets, influencer marketing and so on) challenge our traditional processes and resourcing models. This panel of professionals will look at the grey space between marketing and localization with particular focus on social media marketing and best practices for collaboration.