Outside the Box: Thinking Strategically about Localization

Track: Advanced Localization Management | AL15 |
Thursday, January 28, 2021, 2:30pm – 3:00pm
Held in: Auditorium
Mark Lawyer - RWS 
Lyena Solomon - ServiceNow 
Jean-François Vanreusel - Adobe
Moderator: Mimi Hills

“Best practices make you average,” says one of our panelists. How can localization leaders go beyond what everyone else is doing to thinking strategically about global customer needs, their organizations, vendor management, technology adoption and processes? Strategic thinking involves thinking about what the organization will need in the future, not just what’s needed right now. Learn from the successes and failures of localization leaders who have thought strategically about their customers, transformed their teams and stepped outside their comfort zones to try new things.

Takeaways: Attendees will hear about localization leaders who think strategically and have created unique organizations, processes and tools for their teams; that innovation requires taking risks and those who try new things can realize both spectacular success and some embarrassing failures; and learn what questions they can ask to think strategically about localization.