Brainlab and Palex have been sharing the same idea for eight years. Together they have been making life-saving technologies available to doctors and patients around the globe, and they’ve been doing it well. However, Brainlab is a world-famous developer of software and hardware for advanced medical equipment, while Palex is a small translation company in Siberia. If two businesses so different in size decide to work together, they should be ready to take certain risks. How did they manage to get through this? And what does it take to make a risky decision end up as a success story?
Takeaways: Does the proportionality of companies doing business together really matter? Business is about people and relationships rather than tools and figures. Great business stories are not made in a click or with a contract signature, it’s a years-long journey.