People-driven Experiences: Five Innovative Techniques to Know Your Customer

Track: Keynote | K1 |
Wednesday, January 27, 2021, 8:30am – 9:30am
Held in: Auditorium
Sarah Weise - Bixa Research

It’s never just about whether somebody can understand your product — it’s about whether they want to. In this keynote presentation, internationally-recognized customer researcher Sarah Weise will inspire you to connect with your audiences in new, innovative ways — including five tactical, qualitative research techniques to put this theory into action. By applying these methods, you’ll be able to discover the deep emotional drivers that will galvanize your audience and give you the confidence to create content and products you know will resonate and meet your business goals! Companies that succeed with people are always the companies who will win, and during this presentation we will challenge the localization industry to make a mindset shift from products to people. You’ll learn new ways to deep-dive into the world of your users so that you have the insights to design products that don’t just work for them, but that touch, move and inspire them to feel personally connected to you and the larger story your brand and products have to offer.