Not only thanks to its natural resources has Africa become an interesting export market for international investors and mining companies. However, governance and cultural aspects make it a challenging place to do business. Language service providers may not only be required to translate into a range of African languages but also to advise on tenders and communication strategies to bridge the cultural gap. A fascinating, colorful place with a promising future and considerable potential, yet daunting for many exporters, this presentation will give you a brief snapshot of Africa and pointers on doing business for those who are just starting.
Potential and Challenge: Doing Business with Africa