Product, Brand and Marketing Localization for APAC and Beyond

Track: Localization for Asia | LA10 |
Thursday, January 28, 2021, 9:45am – 10:30am
Held in: Stream 3
Andy Andersen - Tinder 
Kazuhiko Mori - 
John Sokol - Calm
Moderator: Kristy Sakai

Localization managers from Tinder, Calm and WIX will discuss their experiences in launching their product and engaging users in Asia-Pacific (APAC). What localization strategies were successful in driving growth in the region? How can marketing localization be adapted to the audience? Presenters will explore the opportunities and challenges of establishing their brands in the global market.

Takeaways: Attendees will learn about different approaches to localization and marketing with a focus on APAC, and how localization teams are tackling the challenge of engaging global audiences. Discussions will be aimed at attendees who are interested in the particular challenges of expanding in this region, but also at those who are just at the beginning of globalization.