Proper Internationalization Enables Globalization: Internationalization Practices across Different Sectors

Track: Go Global, Be Global | GO1 |   Intermediate |
Thursday, November 7, 2019, 9:00am – 9:45am
Held in: Regency 1
Presenters:
Dulce Carrillo - Philips 
Skip Masonsmith - Expedia Group 
Cornelia Sittel - Salesforce.com
Moderator: Manuela Noske

Internationalization (i18n) is the first step in an organization’s successful globalization strategy. It precedes and enables efficient and scalable localization and takes place during the product design and development phase. In this session three client representatives from different sectors who are key stakeholders in and drivers of their companies’ i18n strategy will discuss the issues. Together they will explore the dos and don’ts in i18n for large enterprises, share their companies’ best and not-so-best practices, explain how they evangelize for i18n, where i18n fits into their development workflow and what failures they have encountered on the road to properly internationalized products and services.

Takeaways: Attendees will learn about i18n as practiced by large enterprises, they will develop an understanding of how i18n requirements and practices differ across the three sectors represented by the panelists. Through an honest and open discussion, they will learn about both successes and failures in i18n.