Pushing Boundaries: The Role of Standardization in Delivering Personalized Content Experiences at Scale
Track: Content Management | CM8 |
Thursday, June 10, 2021, 9:00am – 9:45am
Held in: Jujama 3
Marina Sedmak - Rockwell Automation
Val Swisher - Content Rules, Inc.
Content personalization is imperative for companies of all sizes and configurations. Developing the capability to deliver individualized experiences — the right content, to the right person, on the right device, at the right time, in the language and format individual consumers prefer — plays a substantial role in both business-to-consumer and business-to-business buying decisions. While many companies say developing the capability to personalize content at scale is essential for success, very few firms can do so. In this session, attendees will learn how standardizing content makes it possible to automate scalable individualized content experiences.