Quality Management: Strategic Function for Corporate Localization Teams
Track: Advanced Localization Management | AL1 |
Wednesday, June 9, 2021, 10:30am – 11:15am
Held in: Jujama 3
Esther Curiel - Indeed
Damian Fernandez - Booking.com
Moderator: Kirill Soloviev
Language quality management as a distinct process has been around for two decades, but lately it’s becoming more and more mainstream at buyer organizations. More global revenue is at stake, more localized content is needed to drive that revenue, and more neural machine translation usage to tackle that volume brings more quality issues. Sophisticated strategies are needed at scale to keep global content quality risk at bay and drive continuous improvement while staying within budget and optimizing for conversion. Why do localization departments invest in quality programs? How do they get quality under control? What barriers do they have to overcome? Learn all about it from our expert panel of three localization quality management leaders from top corporations, chaired by the CEO of a translation quality software company!
Takeaways: Attendees will be able to clearly articulate the value of a structured, data-driven localization quality program; they will learn how to justify quality budgets and set expectations for key internal stakeholders; and they will understand what tactics can be used to overcome resistance to quality initiatives and achieve buy-in.