Refining Global — Leveraging Next Generation Market Analytics to Delight Local Users

Track: Data | DA7 |   Intermediate |
Friday, November 8, 2019, 1:30pm – 2:30pm
Held in: Gold
Presenters:
Joel Sahleen - Spotify 
Daniel Sullivan - GitLab 
Erik Vogt - Vogt Strategy
Moderator: Alessandra Binazzi

Let’s explore innovative approaches to measuring and impacting local user delight using hard data. In the era of predictive analytics, organizations can measure and influence user behavior. Yet we struggle to find meaningful correlation between local market trends and localization metrics. Representatives from new-breed digital companies and a vendor will present the challenges they face in identifying localization triggers that have a real impact on the market metrics. The panelists will talk about the journey they’ve embarked on to better inform the localization process. They’ll share stories, ideas, successful pilots and, most importantly, failed attempts! This is a follow-up from the same session held in LocWorld40 Portugal.

Takeaways: Attendees will hear strategies to align localization analytics to the overall organization key performance indicators; lessons learned from the journey of discovery; food for thought for new generation quality programs; and results from surveys run during the panel preparation.