Refining Global — Leveraging Next Generation Market Analytics to Delight Local Users

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Refining Global — Leveraging Next Generation Market Analytics to Delight Local Users
Track: Advanced Localization Management | AL4 |   Advanced |
Wednesday, June 12, 2019, 4:30pm – 5:15pm
Held in: A
Presenters:
Alessandra Binazzi - ASICS Digital, Inc. 
Esther Curiel - Indeed

A conversation to explore innovative approaches to measuring and impacting local user delight using hard data. In the era of predictive analytics, organizations can measure and influence user behavior. Yet in our field we still struggle to find meaningful correlation between local market trends and localization metrics. Two (or three) new breed digital companies and one vendor organization will present the challenges they face in identifying localization triggers that have real impact on the market metrics. The panelists will talk about the journey they’ve embarked on to better inform the localization process. They’ll share stories, ideas, successful pilots and most importantly failed attempts!

Takeaways: Attendees will hear about strategies to align localization analytics to the overall organization key performance indicators; lessons learned from the journey of discovery; food for thought for new generation quality programs; and results from surveys run during the panel preparation.