Refining Global — Leveraging Next Generation Market Analytics to Delight Local Users

Track: Advanced Localization Management | AL4 |   Conference Theme |   Advanced |
Wednesday, June 12, 2019, 4:30pm – 5:15pm
Held in: Auditorium
Esther Curiel - Zoetis 
Bruno Herrmann - Executive Advisor and Strategic Consultant

This session will be an interactive conversation to explore innovative approaches to measuring and impacting local user delight, turning big data into smart data and actionable insights. In the era of AI and predictive analytics, organizations should capture, measure and influence user behavior. Yet in our field we still struggle to find meaningful correlation between local market trends and localization metrics and programs. The time is now ripe for globalization practitioners to embrace customer centricity, align more closely with business objectives and provide more strategic value within their organizations.

Takeaways: Attendees will hear about strategies to align localization analytics to the overall organization key performance indicators; lessons learned from the journey of discovery; food for thought for new generation quality programs; and gain new insights into how other organizations are approaching this important topic.