Refining Global — Leveraging Next Generation Market Analytics to Delight Local Users

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We are monitoring the COVID-19 situation with concern for the well-being of all our LocWorld network. We plan to hold LocWorld42 Berlin and hope to see you there. Should your conference plans be impacted by travel restrictions, illness or health concerns, please rest assured that your registration fee will be fully refunded.
Refining Global — Leveraging Next Generation Market Analytics to Delight Local Users
Track: Advanced Localization Management | AL4 |   Conference Theme |   Advanced |
Wednesday, June 12, 2019, 4:30pm – 5:15pm
Held in: Auditorium
Presenters:
Esther Curiel - Indeed 
Bruno Herrmann - Independent Consultant

This session will be an interactive conversation to explore innovative approaches to measuring and impacting local user delight, turning big data into smart data and actionable insights. In the era of AI and predictive analytics, organizations should capture, measure and influence user behavior. Yet in our field we still struggle to find meaningful correlation between local market trends and localization metrics and programs. The time is now ripe for globalization practitioners to embrace customer centricity, align more closely with business objectives and provide more strategic value within their organizations.

Takeaways: Attendees will hear about strategies to align localization analytics to the overall organization key performance indicators; lessons learned from the journey of discovery; food for thought for new generation quality programs; and gain new insights into how other organizations are approaching this important topic.