Scaling Hard and Scaling Smart: Designing and Growing Localization Operations in a Data-driven and Customer-first Fashion

Track: Global Business | GB4 |
Tuesday, July 12, 2022, 8:15am – 9:00am
Held in: Bellevue
Bruno Herrmann
Host: Michael Stevens

Creating localization operations from scratch is never a walk in the park. Regardless of industry and company size, localization leaders must shape and build operations with the right (and winning) combination of people, processes, and tools. Setting up and developing a localization ecosystem based on a full-scope content factory and robust supply chains is the name of the game to capture, measure, and increase value that localization generates in the globalization of content, products, and services. Optimizing capacity at scale matters to manage production and delivery. Enhancing and expanding capabilities at scale ensures productivity and experiences.

Takeaways: Attendees will learn how strategic plans and tactical steps are needed to take localization off the ground and – equally important – make it valuable, actionable, and sustainable for the business. They will also understand why ultimately capturing and measuring the value of localization operations will turn them from a cost driver into a profit driver.