Scaling Product and Marketing Localization Teams

Track: Global Business | GB2 |   Everyone |
Wednesday, June 7, 2023, 9:45am – 10:15am
Held in: High Live 2
Mercedes Krimme - Spotify 
Rose Morgan - Spotify
Host: Gráinne Maycock

Our localization program has grown at hyperspeed, the localization team has doubled in size in the last year to keep pace with enormous international business growth, ensuring that well-known and brand-new products and experiences can be enjoyed by users in over 195 markets and 65 languages. With growth mindset as a key component of our company’s philosophy, how do we ensure the people behind the program continue to have development opportunities? We’ll share how we arrived at our current strategy from past learnings, and how we’ve structured our team to best support key product and marketing initiatives in the future.

Takeaways: Attendees will get an understanding of how the Spotify localization team structured and scaled itself, doubling in the past year; hear success stories and learnings; learn how they supported the international launch of their products; and discover how their localization handled team structure and career progression.