Sentiment Analysis: What Users Want and How to Tailor International Products

Francesca Di Marco - Pinterest

How comfortable are our users around the world with our product? Do they feel welcomed? And do they trust our ability to cater to their needs? In this session we will discuss how to build a program around sentiment analysis for international markets, and how to capitalize on feedback to advocate for global users with developers. We will deep dive into how to ensure that the program is carefully built with an international audience in mind, which strategies can enable international users to share their sentiment in a constructive way, which tools and dashboards can help us listen attentively to international users’ sentiment and automatically collate feedback, who should analyze the data and how we should make that data digestible and actionable for developers.