SEO and Localization: It’s Time to Work Together for the Greater Good of the Company

Track: Advanced Localization Management | AL4 |   Everyone |
Wednesday, June 7, 2023, 4:30pm – 5:15pm
Held in: High Live 1
Julia Cassidy - Momentive
Host: Gaëtan Chrétiennot

It’s no secret that search engine optimizations (SEOs) and localization don’t always see eye to eye, but we’d like to change that. By working together, not against each other, companies can benefit from the best of both worlds: international expertise and localization success combined with the power of SEO and data storytelling. By looking at this debate from three separate backgrounds, we will inspire both in-house SEOs and localization professionals that harnessing each other’s skills is the right way to go, and most importantly — we’ll give attendees practical tips on how to make this happen.

Takeaways: SEOs will learn how to create workflows that include localization from the get-go and why this benefits them. Localization professionals will learn how to use data and key performance indicators based on SEO metrics to showcase localization’s success. All attendees will learn how to use each other’s strengths to their advantage by working together, not against each other.